The ABCs of DRTV: Tim Hawthorne’s Glossary of Direct Response Television Terms

This A to Z glossary of commonly used terms in the direct response television industry is a desk reference that no marketing professional should be without.

The DRTV landscape is both complex and confusing. It is governed by a precise language and lexicon that helps industry professionals, clients, agencies and vendors communicate effectively -- in a special and meaningful way.

Finally, Tim Hawthorne has created a handbook that reflects this ‘insiders' language to help you understand what the terms mean. It contains ‘Ad Agency’ to ‘Zipping’...and everything in between.

Paperback: 49 pages
Price: $12.95