This first-ever on-camera analysis of a successful infomercial for DVD goes behind the scenes into the science of infomercials and what makes them work. Tim Hawthorne, Chairman and Executive Creative Director of hawthorne direct, provides step-by-step commentary and expert analysis of various elements of the highly successful “Wall Magic” half-hour show. Covering everything from the show opening, talent selection, demonstrations, offer, and-call to action, this piece will provide you with in-depth knowledge and understanding of how infomercials are created and what gives them the selling power to motivate consumers to “call now.”
