The ABCs of Interactive Advertising

As if direct response marketing weren't complicated enough, the industry seems to usher in new communications techniques and technologies every year. To provide a starting point for discussing these sweeping changes, communications professionals and pundits have coined a  phrase to encompass them all: New Media.

As each new media development gains and strengthens its foothold, it introduces an entirely new set of acronyms and terminology, from blog to ZUI.  It's not easy to keep it all straight.

This glossary defines the terms that you need to know to understand interactive advertising in the new media era. 

Paperback: 116 pages
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